Dynamic Achievement






		FOR IMMEDIATE RELEASE
		Companies Urged to Rethink Workplace Culture in Addressing BC’s Labour Shortage “Once you attract them, you’d better work hard to keep them,” says Eitan Sharir Vancouver, BC (July, 2007): We all know we don’t have enough skilled labour for BC’s red hot economy, but that’s only half of the problem. Once you do find enough people, how do you make sure they stay with you and that your organization is as productive as it can be? “It’s too time consuming to replace people over and over. It’s a drain on an organization’s energies and resources and, ultimately, our ability to compete,” says Eitan Sharir, President of Dynamic Achievement Group, which counsels major clients such as TELUS, London Drugs, Vancity, Terasen and Interior Savings Credit Union on maximizing corporate and employee effectiveness. “The Province of BC is to be congratulated for its new campaign aimed at attracting skilled employees and entrepreneurs from other parts of the country to BC. But once they’re here, how do you keep those people working to the best of their abilities and - more importantly - staying in those BC jobs?” says Sharir. “The right work ‘culture’ is key,” he says. Not surprisingly, a cooperative approach in which employees feel like “members of the team”, and interact in supportive and collaborative ways both internally and with clients works best. But many companies simply ignore the importance of a positive culture in the workplace. Sharir says that, believe it or not, a surprisingly large number of organizations - corporate and otherwise –still unconsciously encourage either aggressive or passive approaches toward doing business. He says, “Although some managers regard culture as a ‘fuzzy’ element that is not worth spending any effort on, enlightened leaders have found that it pays to focus on developing a healthy organisational culture in order to achieve competitive advantage and financial rewards.” A landmark 11-year study by Kotter and Heskett entitled “Corporate Culture and Performance” documented results for 207 large U.S. companies. They reported that companies which managed their cultures well saw revenue increases of 682% compared to 166% for the companies that did not manage their cultures well; and net income increases of 756% versus just 1%. Sharir says a single cooperative company culture that applies to everyone from the CEO right down to the most junior employee has proved to be the best strategy. “From management on down, everyone has to pull in the same direction. That’s why we insist on having management involved when we work with our clients,” says Sharir. “When our clients ask us for help, our goal is to find ways to get 85 or 90 per cent of the employees happy to be where they are, and all pulling in the same direction. Then the company moves along more effectively,” Sharir adds. “We spend most of our waking lives working, so why would you want to stay in a job that makes you miserable? The WorkBC website says it best: think ‘work’, not just ‘job’.” About Dynamic Achievement Dynamic Achievement is a leading superior performance and corporate development firm based in Vancouver, British Columbia. For the past 13 years they have been helping the world’s top corporations improve the results and quality of performance in every area of their business. Dynamic Achievement incorporates a unique methodology, philosophy and approach towards achieving results. They focus on the core levels of both the individual and the organization and, as a result, produce immediate, significant and long lasting success. Media contact: Eitan Sharir, President Dynamic Achievement Group Phone: (604) 926-6465 E-mail: eitan@dynamicachievement.com www.dynamicachievement.com