FOR IMMEDIATE RELEASE
Leading Companies Expand Workplace Facilities and Look to Brain Research to Create Positive Work Culture
Vancouver, BC (December 6, 2007): Companies that ignore the need to create a positive work environment do so at their own peril, and are simply “giving away the upper hand” to their competitors, according to Vancouver-based expert on corporate culture and leadership Eitan Sharir.
The ongoing labour shortage in BC has forced businesses to find new ways to attract new recruits, but the companies that succeed in keeping those people on a long term basis – and in getting the most from them - are those which acknowledge the importance of creating an environment that allows workers to be creative and more productive.
Sharir says what’s really perplexing is that most business leaders know this on an intuitive level, but often fail to invest the time and resources necessary.
“If you need proof that a company’s culture is important, just look at some of the largest and most profitable companies around. There’s no doubt they believe in it,” Sharir adds. “Google has a massive campus with extraordinary facilities that help to create a great work environment, and receives over three thousand resumes a day as a result. Same goes for Microsoft, which is expanding its campus in Redmond, Washington with amenities including a natural, attractive setting, a sports field and restaurants. For a company wishing to perform at its peak, the issue is not whether they should create a great work culture, but how much they stand to lose to their competitors if they don’t make the investment.”
Eitan Sharir, President of Dynamic Achievement Group, says the same principles apply to all companies big and small. Companies and organizations such as Coca Cola, TELUS, London Drugs, Terasen, Kwantlen College/University and Interior Savings Credit Union have all consulted with Sharir to create positive cultures that create satisfied employees, which in turn result in improved customer service and documented better financial performance.
“It’s more than just psychology; there’s science behind this school of thought too,” he adds. “A recent article entitled ‘The Neuroscience of Leadership’ by David Rock and Jeffrey Schwartz in Strategy+Business magazine tells us that different parts of the human brain work in different ways, almost like a computer – where a ‘RAM’ section can hold onto a thought or notion for a short time, while a ‘hard drive’ type of section holds onto things experienced repeatedly.”
“Applying this to the workplace, people who work long-term in positive work cultures eventually have their ‘hard drives’ positively conditioned in response, and tend to think less negatively about their jobs,” Sharir says. “They like where they work and don’t consider it to be ‘just’ a job. Their positive conditioning results in them considering their work to be reflective of themselves. They enjoy their jobs, they’re glad to be there and that frees up their ‘RAM’ and leads to optimum performance. In other words, everyone’s happier.”
About Eitan Sharir and Dynamic Achievement Group
Eitan Sharir is the President and founder of Vancouver-based Dynamic Achievement Group and an expert on workplace culture and developing stronger leaders and teams. Since 1994, he has been helping the world’s top corporations achieve superior results by focusing on both the individual and the organization, with the aim of achieving immediate, significant and long lasting success.
Media contact:
Eitan Sharir, President
Dynamic Achievement Group
Phone: (604) 926-6465
E-mail: eitan@dynamicachievement.com
www.dynamicachievement.com
