CUlture of sales excellence Program
Through our experience of working with some of North America’s most successful organizations, we have learned, that in order to achieve sales excellence and provide an outstanding sales experience, sales teams need more than just sales and corporate sales training. They need a mindset of sales excellence to be more focused, confident, resilient, optimistic and accountable, in addition to acquiring advanced strategic selling skills and sales leadership to sustain sales excellence over the long-term.
This program is fully customized and tailored to each client’s vision, mission, values and strategic objectives. It’s the only way that a culture of sales excellence can be achieved.
Results You Can Expect
“OUR SALES ORGANIZATION FIRST ENGAGED DYNAMIC ACHIEVEMENT IN 2013, AND SINCE THEN, WE HAVE SEEN SALES REVENUE INCREASE BY DOUBLE DIGITS YEAR AFTER YEAR AND INDIVIDUAL KEY PERFORMANCE METRICS DOUBLE. I WOULD ENTHUSIASTICALLY RECOMMEND DYNAMIC ACHIEVEMENT TO ANY COMPANY LOOKING TO NURTURE A CULTURE OF SALES EXCELLENCE.”
Karen Hardie - Vice President Sales
Rocky Mountaineer
Trusted Brands We've Worked With:
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How the Program Works
Sales organizations that consistently outperform their competition have one thing in common: they have created a culture of sales excellence. To create this kind of culture, you have to start with a mindset for sales excellence followed by exceptional sales skills.
No amount of skills training will make the difference you are looking for without the right Mindset.
Our Culture of Sales Excellence program therefore, uses our unique three-phase process to guarantee the sustained sales results you want, as well as the highest return on your investment.
Key Focus Areas:
- How to cultivate a mindset for sales excellence
- The difference in mindset between excellence and mediocrity
- How mindset impacts our sales behavior and performance
- The ‘Road to Sales Excellence’ and overcoming the sales traps that lay ahead
- The Neuroscience of the sales process and how to build stronger customer relationships
- How to build the individual sales and team capacity to stay focused on the goal
- How to maximize the strategic selling process to accelerate sales performance
Our Unique 3 Phase Process:

PHASE 1
Develop a Mindset for Sales Excellence
PHASE 1
Install a Mindset for Sales Excellence in all team members

PHASE 2
Build Skills to Deliver Sales Excellence
PHASE 2
Develop essential skills to improve sales performance

PHASE 3
Sustain Sales
Excellence
Excellence
PHASE 3
Ensure long-term success with our online sustainment system
Phase 1
Develop a Mindset for Sales Excellence
Through our experience in working with some of North America’s most successful organizations, we have learned that to achieve sales excellence, sales professionals need more than just skills training.
Mindset is about each person’s outlook and beliefs, which determine how effectively they behave and perform. To develop a mindset that achieves excellence, both individually and collectively, we work with your sales team to develop and enhance mindsets that deliver superior sales performance.
Mindset for Sales Excellence highlights our significantly differentiated approach to sales development. Some of the words that have been used by clients to describe this program are: “Our Breakthrough”, “The Big Shift”, “The Game Changer”.

Phase 2
Build Skills to Deliver Sales Excellence
One of the key differentiators of our sales program is that we are not developing sales professionals in a vacuum. Rather, we focus on working with each client and their unique situation, challenges, and needs, in order to deliver sales excellence faster.
In Phase 2, we begin by identifying the biggest opportunities for accelerating sales performance, and how to shift our customer relationships from ‘Vendor’ to ‘Preferred Supplier’ to ‘Strategic Partner’.
‘The 7 Steps to Strategic Sales Excellence’ process is a structure that we use to create customer interest, build trust and credibility, investigate true needs, and demonstrate our superior advantage, ultimately, resulting in improved sales performance.
In this phase, we work with specific scenarios that the sales team is engaged with in their day to day customer interactions and practice them in small groups with feedback and coaching.

Phase 3
Sustain Sales Excellence
In order to achieve and sustain sales excellence, sales professionals need to be consistently applying their new mindset and selling skills on the job. Most sales development programs don’t deliver on this because there’s no long-term plan in place beyond the training. We work with our clients to ensure that changes stick.
By following Dynamic Achievement’s unique sales sustainability plan, your team will engage in structured cohorts and continue to apply their learnings on the job. This leads to improved communication and collaboration, increased development and innovative ways of building strong customer relations, the ability to sell during market challenges, and a relentless drive to deliver sales results.
Your sales team will have ongoing access to our ACHIEVE online sustainability system with a wealth of resources such as video lessons and demonstrations, team accountability agendas (TAGs), and lesson quizzes to support their ongoing development and application of skills.
Key Outcomes of the Program:
- Individual and collective mindset for sales excellence
- Higher levels of engagement, commitment, and accountability
- A self-driven and motivated team
- Advanced selling skills for different customer situations
- Highly effective sales leadership team
- Strong collaboration, innovation and idea sharing
- Superior skills at investigating the customer’s prioritized needs
- A shift from ‘Vendor’ status to ‘Preferred Supplier’ status to ‘Strategic Partner’ status
- Culture of sustained sales excellence
- Measurable increase in sales performance and profitability
Target Audience:
Sales leaders, sales professionals, business development managers, and account managers who are responsible for sustained sales excellence.
Duration:
30 hours in live virtual sessions or 5 days on-site (spread over 1-3 months) + 12 months with our ACHIEVE Online Sustainment System.
Is your organization ready to Achieve Excellence?
If you are interested in finding out more or would like to see if your organization would be a good fit, please fill out the form, call us directly, or send us an email.
We look forward to connecting!
We look forward to connecting!